PROFESSIONAL ACCOMPLISHMENTS
Vice
President New Business Development,
USA Digital Direct, Inc., Skillman, NJ
2003–Present.
Develop
new client and partner relationships, marketing project concepts and
infrastructure & e-commerce platforms for startup marketing services
company.
·
Built, and currently
run, the NLL Club, an online membership community and e-commerce store
leveraging the National Lacrosse League brand and the sport of lacrosse.
www.NLLClub.com.
·
Initiate and manage
client and partner contacts, develop database marketing programs and
predictive financial models, build platform infrastructure, source vendors,
and analyze results.
·
Existing clients &
partners include the National Lacrosse League, Turner Broadcasting Systems,
Savvy Networks, George Foreman Steaks, and others.
Strategy
& Business Development Manager,
Lucent Technologies, Murray Hill, NJ
2000–2002.
Drove strategic planning, partnership development
and business planning projects for the data networking division’s Chief
Technology Officer.
·
Created strategic
planning recommendations to senior leadership for opportunities across a
range of technologies, including Cable OSS software, fiber deep technologies
(FTTx), wireless broadband technologies (LMDS, 3G, WLAN), and Content
Delivery Networks. Provided
recommendations that led to capping development and divesting more than $1
Billion (revenue) in programs.
·
Initiated, developed
and supported strategic alliances and co-marketing/OEM relationships with
potential partners. Acted as
business unit representative on a company wide co-marketing/OEM relationship
with outside switch and router vendor, expected to yield $25-50 Million per
year in sales.
·
Developed financial
models and other materials supporting business cases of emerging
technologies, including 10/40 Gbps MPLS/Ethernet switching platforms and
WLAN (802.11b)-3G mobility gateways and services.
Models and recommendations underscored decision to begin $20 Million
development of next generation switching platforms.
Director Sales & Marketing - High Speed Data Services, MediaOne Inc., Atlanta GA 1998-2000.
Led
all facets of sales and consumer marketing programs for the launch of
high-speed internet services products into large (1 Million households
passed) regional cable television market.
·
Developed and executed
marketing programs that grew Road Runner (cable modem services) subscriber
base by 450+% in 1999. Created
or directly influenced product training support tailored to each sales
channel, internal sales contests, web-based direct marketing, guerilla sales
events in high profile residential areas, public product demonstration
centers and the launch of a retail sales channel.
· Directed
$500,000 marketing budget.
Major accomplishments included placement of interactive kiosks in a
major sports venue, product installations in high tech home shows, and large
scale brand awareness campaigns.
Designed and implemented efficient lead tracking and follow up
systems.
Director of Business Development, TCI Technology Ventures, Inc., Denver, CO
1996-1998.
Built
business cases and partnerships necessary to launch new revenue generating
and strategic opportunities for large cable television company.
·
Led, and supported,
teams building analyses of economic drivers and benefits of new business and
technology opportunities. Primary
financial modeler on team. Projects
included studies of various Interactive Television technologies, Local
Multi-Point Distribution Systems (LMDS, a wireless broadband technology), a
3D television channel, and the electronic home security industry.
Led an LMDS business case team recommending against bidding in
wireless spectrum auctions.
·
Developed
relationships with internal and external partners to create market research,
business cases and implement relevant technical trials and marketing trials.
Created marketing trial and business case recommending against
co-marketing home security systems with video cable services.
Account Executive,
AT&T, Miami, FL
1990-1992.
Managed
business-to-business sales territory, generated leads and exceeded new
revenue goals. Additional roles included market analysis and project
management efforts for the region.
·
Achieved average quota
attainment in excess of 200% on new revenue objectives.
·
Awarded AT&T
Achiever’s Club for sales excellence.
·
Interfaced with senior
corporate and regional leadership to coordinate the division and
restructuring of the AT&T Major Markets Group (S. Florida Branch),
comprising over 150 professionals. Resulted
in two separate AT&T divisions, Business Communications Systems and
Business Communications Services, more effectively selling into their
markets.
·
Wrote the $100 Million
Business Plan for AT&T Business Communication Services, (S. Florida
Branch).
