Link Popularity
Link popularity (also called reciprocal linking) is where
other websites link to your website. Link popularity works on
the assumption that if other sites have links to your web pages,
then it must be that they consider your website to be important.
A search engine will reward your website with a high ranking if
it believes that its users will want to read the content on your
website. If you have no or low ranking links the search
engines will believe that your site is not worthy of a high
ranking.
The more popular the website is that links to your website, the
higher the ranking you will be rewarded with the search engines.
High traffic website links offer the greatest ranking rewards.
The search engines perceive that both websites must be popular.
This is more effective than having many low traffic websites
link to your website. Your goal is to have lots of high traffic
websites link to your website.
Link Popularity Content
Content makes a customer come to your website. They must
perceive a value that your website offers. This will make your
website popular and other websites will want to link to your
website. Here are a few content ideas:
- Free how-to tips, articles, reports or newsletters.
- Useful industry or business news.
- Links to industry sites.
Customers will come from websites linking to your website and
also from search engines and directories as your ranking
position improves in the search results.
Link Popularity Importance
If your website is not linked to your customers, they will never
find your website. If your website has no customers, you will
have no sales. Search engines and directories use link
popularity to determine your positioning. If your website
does not have targeted links, your search engine rankings will
suffer dramatically. This will happen even though you have the
right keywords and your web pages are optimized (remember,
without link popularity the search engines will not even find
your website). Most websites require you to have a
reciprocal link in return. Simply create a links page on
your site that is easily accessible from the home page.
Locate content rich websites that are related to your business
and contact the webmaster expressing your desire to exchange
links. Link Popularity is a process that will, in the end,
make or break your website promotion program.
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